What is the deal with pink stuff for women?

[Masfish]

Maybe it's a marketing gimmick to appeal to the girly-girls with the word 'pink' printed on the back of their sweats, who wish to complete their stylish outfit on their once-in-a-lifetime fishing trip?

I went to buy a fishing rod for my younger sister (10), who is not yet consciously aware of gender stereotypes, and even she thought the pink colours on fishing hardware looked ridiculous. She picked out a black Fenwick HMG instead. Set me back quite some $$$ over the pink spinning outfit, but glad she wasn't fooled by the 'girlish' colours.