What is the deal with pink stuff for women?

[mcfly]

My fiance just got into fishing and yes, everything must be pink. She's probably one of the only ones out there with full make up on, stylish outfit, and pink fishing gear down to her rod, reel and even her fish gloves. However, when she's pulling in 3-4lb smallmouths, and fighting 15lb+ carps I can't complain. Anything to get more girls into fishing! She is finally putting her own worms on and taking fish off the hook LOL