What is the deal with pink stuff for women?

[sonicsink]

I just bought a rod specifically targeted to women, but the only reason I did was because it was a short size. It's dark purple with gold accents so it passes. If it would have been pink, I wouldn't have bought it. The reel is purple as well, and it lights up when you reel in, but I took it off and just slapped on my old black reel. I can't stand all those pink tools out there at Canadian Tire and Home Hardware.