Mississauga Boat and Sportsman Show

[MuskieBait]

These shows need to conduct more like a trade show if they are to continue to survive. At the moment, the public's perception is to find deals and discounts at the show...but in actuality, the real benefit of these shows is to speak to vendors and understand the products from the makers as you said, Jeremy.

These shows should be a place for smaller manufacturers to promote their products. Sales and discounts from these small vendors are part of the promotion and exposure to encourage consumers to try of a product. It also give them an avenue to reach targeted customers and conduct a bit of analysis on the customers, market, competitors and substitute products...and that should be how the shows should operate. If you're going there looking to clear your stocks or make the sale of the year in those shows, it may not be the best idea at all.